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guan yu dian shi wen hua lei jie mu jiao hao bu jiao zuo de si kao
Author(s): 
Pages: 30
Year: Issue:  6
Journal: TV Research

Abstract: <正> 2006年,一向以弘扬优秀文化为宗旨的浙江卫视推出了新的改版方案,人们发现,像《雅妮专访》、《风雅钱塘》一类的高雅文化类节目已经悄然退出荧屏。高雅电视文化类节目"叫好不叫座"的问题并非只是浙江卫视独家遭遇。这种现象已经引起电视界的广泛关注。其实,影响电视文化类节目收视率升降的主要因素是广大的电视观众,他们更关注节目的可看
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