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ke xue fa zhan shi ye zhong de shou zhong zi yuan jing ying
Pages: 8-9
Year: Issue:  6
Journal: TV Research

Abstract: <正> 科学发展观的理论具有丰富的内涵。科学发展观强调以人为本,强调实现社会全面协调可持续的发展。用科学发展观的核心思想去审视受众资源的经营无疑具有现实意义。媒介市场形成后,受众受到前所未有的重视。受众资源和广告资源是媒介得以维持、发展的基础,其中受众资源更是广告资源获取、维持、发
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