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ni de ying xiao shang ye mo shi shi shi me ?
Author(s): 
Pages: 108
Year: Issue:  1
Journal: V Marketing

Abstract: <正>我们能否让这个广告活动好到人们会愿意花钱来看?投资回报率(ROI)是现在每个营销者的追求。在世界各地的办公室、董事会上,这个词被反复提到:R.O.I.我想这三个字母还可以代表别的含义:积极的发现机会(Radical Opportunity Identification)。这是因为,尤其在今天艰难的经济条件下,营销者需要比以往更有创意、更激进地实现投资回报率。
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