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FOOD & TOY.LITTLE TRICKS MAKE BIG FORTUNE
Author(s): 
Pages: 14-15
Year: Issue:  4
Journal: Women Street

Abstract: 不管是卖什么东西,都要讲究创意,当你把一件普通的产品变得有趣吸引人时,成功就离你不远了……一包口味、包装都普通的饼干为什么能大卖?诀窍不在饼干本身,而在于包装盒里面附赠的食玩"食玩"一词,是从日本传来的,意思就是小吃食里的玩具。就像我们小时候吃过的酸梅粉,里面会送一只小弹弓,那就是食玩。
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