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The study of neuroeconomics may topple the notion of rational decision-making
Author(s): 
Pages: 10-14
Year: Issue:  9
Journal: EST Learning

Abstract: <正>北美职业冰球联盟和球员为工资封顶一事争吵不休。这场僵局导致本赛季宣告取消。人人蒙受损失。问题出在哪里? 根据新兴学科神经经济学的研究,答案也许就在谈判者的大脑内。它不在人们理性权衡正反两种观点的前额叶皮层,而在产生强烈情绪波动的大脑深处。大脑扫描表明,当
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