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Current Situations of Conventional Rice Seeds Marketing and Countermeasures
Author(s): 
Pages: 15-17
Year: Issue:  6
Journal: Reclaiming and Rice Cultivation

Keyword:  水稻 常规种子 营销 现状 策略;
Abstract: 常规水稻种子行业竞争越来越激烈,在利润越来越低的情况下,种子企业只有把握市场、创新营销策略、做好经营,才能获得理想的经济效益。通过对常规种子的营销现状和品种更新换代、稳固营销网络、良好的售后服务和诚信策略几方面分析,提出了常规水稻种子的经销策略,为常规种子企业实施经营战略提供理论支撑和实践参考。
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