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Discussion on Design of Sports Culture and Development of Sports Industry
Pages: 92-94
Year: Issue:  3
Journal: Bulletin of Sport Science & Technology

Keyword:  体育文化 功能 策划 产业 发展;
Abstract: 本文以体育诸多功能的分析为出发点,对体育文化策划的若干特点进行探讨,认为职业化、商业化、社会化是体育文化策划的三个突出特征。其发展应与体育产业的发展协调并进。
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