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dian shi guang gao de hou qi zhi zuo
Author(s): 
Pages: 90
Year: Issue:  11
Journal: China Advertising

Abstract: <正>有的电视台的色彩和logo,经常改动,试想一个天天改头换面的品牌,观众靠什么来认识它呢,肯定对它的印象会大打折扣。我们为纪实频道的策划就是有一个整体的包装风格.所有的制作人员都是围绕这个包装风格来制作所有包装内容的。所以电视媒体需要注意自己媒体形象的打造.做到一个整体的统一性。
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