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meng kai shi de di fang suo ni meng yuan sony gallery ke ji yu le wang guo
Author(s): 
Pages: 57-60,56
Year: Issue:  11
Journal: China Advertising

Abstract: 当SONY还在卖mp3时,iPod开始卖"音乐世界的新体验"。当家具店在卖家具时,IKEA在卖"家居生活概念体验"。延伸你的商品,扩大你的领域,进入顾客的感性消费层次,让体验成为他(她)们购买的一部分,而不只是手段。
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