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nan jing shi guo nei lv you zhe lv you xing wei gui lv yu ying xiao dui ce yan jiu
Author(s): 
Pages: 190-193,200
Year: Issue:  2
Journal: Acta Agriculturae Jiangxi

Keyword:  国内旅游者旅游行为南京市营销对策;
Abstract: 采取抽样调查的方法,对来宁旅游者的人口统计学特征、出游动机与旅游决策行为以及旅游消费行为和旅游感知等进行了分析,总结出南京市国内旅游者的旅游行为规律,并在此基础上提出了南京市的旅游市场开发策略.
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