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Unlimited Extent of the Long Trail
Pages: 134
Year: Issue:  2
Journal: Xiamen Airlines

Abstract: 2005年,一个名为"长尾"的概念在互联网界蔓延开来,它不仅荣获了美国《商业周刊》杂志评选的"Best Idea of 2005"奖项,而且在中国精英云集的博客圈也引发了颇多思考。与在中国红透半边天的"蓝海战略"相比,"长尾"对如何开辟一个新市场做出了更为精准的说明,并被认为是掀开了一个新商业时代的序幕。
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