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li bang qi vs duo le shi : se cai de bo zuo
Author(s): 
Pages: 82-88
Year: Issue:  3
Journal: China Brand

Abstract: 立邦漆和多乐士,两个涂料品牌在消费者心中的支持率,分别为51.64%和44.24%;而在销售方面,立邦漆的市场占有率是40.51%,多乐士是38.23%,其他品牌总共才21.26%。可以说,在涂料领域,立邦漆与多乐士已呈明显双寡头竞争之势。
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