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A Marketing Case Study of Recreational Fishery in Nanjing City
Pages: 119-120,124
Year: Issue:  1
Journal: Hunan Agricultural Sciences

Keyword:  recreational fisherymarketingNanjing City;
Abstract: 介绍了休闲渔业的内涵、发展背景和发展意义.选取南京市典型休闲渔业营销案例进行研究,分析其发展过程中的成功和不足,以期使不同的休闲渔业旅游地能根据自身的特点进行开发,从而获得最大的综合效益.
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