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lun chan xian shi chang ying xiao de ding wei
Author(s): 
Pages: 29-30
Year: Issue:  6
Journal: Journal of Insurance professional College

Abstract: <正>在保险商品无争议地以特殊商品的身份融入保险市场,走进千家万户的时候,保险商品买卖也象其他商品一样,具有了"惊险的一跳"的性质,这个"惊险的一跳"的过程就是理性意义上的保险营销。在保险市场不断深化的今天,保险营销的角色越来越重要,因此,对保险营销的重新定位就显得尤为重要。
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