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sheng huan shi si , zhong guo gang gou qi ye de jue ze
Author(s): 
Pages: 116-121
Year: Issue:  6
Journal: China Brand

Abstract: <正>从宏观上来看,中国钢构行业已经进入品牌竞争时代,“品牌战”渐渐成为主要“战态”。从微观上来看,品牌的形成始终贯穿于企业发展之中,不仅展示了企业的综合形象,具有不可估量的市场价值,而且品牌更是一个钢构企业综合实力的标识,它不能被企业的规模和业绩所替代。
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