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7zhong wu qi zhi sheng pin pai dai yan ren ying xiao
Author(s): 
Pages: 60-65
Year: Issue:  3
Journal: China Brand

Abstract: <正>品牌代言人是企业采用的重要营销手段之一,但不少企业对品牌代言人的选择和使用还存在诸多困惑。本文从实战角度出发,从7个方面提出了品牌代言人营销过程中应注意的问
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