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21 shi ji pin pai guan li de xin qu shi
Author(s): 
Pages: 90-96
Year: Issue:  6
Journal: China Brand

Abstract: <正>“管理品牌是一项终身的事业。品牌其实是很脆弱的。你不得不承认,星巴克或任何一种品牌的成功都不是一种一次性授予的封号和爵位,它必须以每一天的努力来保持和维护。”——星巴克创始人霍华德·舒尔茨
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