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wei xi dang jin pin pai tui guang de jue zhao chao zuo yi shu
Pages: 98-100
Year: Issue:  6
Journal: China Brand

Abstract: <正>炒作一词是贬义的。概括一下就是媒体用捏造、夸大、推测等非正常报道手段对某人或某事进行报道。炒作的目的是制造噱头,吸引读者的关注,最终提高报纸的发行量或网站的点击率。炒作的窍门是充分利用
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