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pin pai neng wei fan zhou qi ying xiao zuo xie shi me
Author(s): 
Pages: 56-58
Year: Issue:  3
Journal: China Brand

Abstract: 日前,品牌战略专家李光斗先生在泉州出席品牌专题报告会时发表演讲,就营销战略与品牌建设向泉州的企业家献计。他提出,只有"冬天"的心态,没有"冬天"的市场,泉州的企业要靠品牌激情来"过冬",实现反周期营销,系统提升企业品牌竞争力。
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