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yang yuan qing zhong zhi shou shu dao lian xiang jue ce da nao hui gui zhong guo
Pages: 60-63
Year: Issue:  6
Journal: China Brand

Abstract: 杨元庆重出江湖,再上一线,透露出一个强烈信号:联想国际化进入攻坚阶段,突破口则是消费市场。再度复出之际,杨元庆被诸多问题困惑:在2007年,IBM这一品牌标识究竟意味着什么?进军消费业务市场,是否表明重点推广Lenovo品牌的最佳时机来临?联想的海外战略如何进行新一轮调整?
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