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ru he zui da hua ni de guang gao tou fang
Author(s): 
Pages: 93-95
Year: Issue:  3
Journal: China Brand

Abstract: <正>19世纪美国零售巨头约翰·沃纳梅克有句名言:"我花在广告上的钱有一半被浪费掉了,糟糕的是,我不清楚是哪一半。"时至今日,广告投入的效果仍然是令广告主最为关心也最
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