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le bai shi yu wa ha ha : hui zuo chun jing shui guang gao zhan
Author(s): 
Pages: 80-82
Year: Issue:  1
Journal: China Brand

Abstract: <正>如今的乐百氏早已从一线品牌里淡出了,然而曾几何时它也有过自己的辉煌,尤其是在20世纪90年代中期,中国儿童饮料和瓶装水市场大规模开拓,几乎主要是归功于乐百氏和娃哈哈的硝烟大战。那个年月的广告比之于今天似乎更加具有商战的激烈感,其时娃哈哈的竞争对手主要就
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