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dian zi shang wu de wang luo ying xiao qu dao fen xi
Author(s): 
Pages: 44-45
Year: Issue:  3
Journal: Journal of Puyang College of Education

Keyword:  电子商务 网络营销 营销渠道;
Abstract: 网络经济时代,随着外部环境的变迁,企业组织形态正在朝着柔性化、扁平化、虚拟化的方向变革,传统营销渠道的劣势日益显露出来,社会呼唤一种新型的能够带来高效、经济、可控性的渠道模式的出现。因此,营销渠道的创新已成为新世纪管理者们进行市场决策的重要议题。
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