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Traveling Experience Quality Appraisal Target System and the Assessment Method Grind
Author(s): AI Jianling1, DENG Qiongfen2(1.hunanfirstnormalcollege, changsha, HUNAN 410205, china, 2.JIAYING University, meizhou, GUANGDONG 514015, china)
Pages: 51-
54
Year: 2008
Issue:
1
Journal: Journal of Yiyang Teachers College
Keyword: 旅游体验; 旅游体验质量; 评价指标体系; 评价方法;
Abstract: 通过构建旅游体验质量的评价指标体系,用层次分析法确定各个因素的权重值,进而利用多层次模糊综合评价方法来对旅游体验质量进行评价,对于了解游客的旅游体验,进一步改善旅游地环境,增强旅游地自身的竞争力,提高服务质量都有一定的理论和实践意义。
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