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Make Living in the Red Sea
Pages: 137
Year: Issue:  2
Journal: Xiamen Airlines

Abstract: 谁是你的劲敌?该如何击败对手?你比对手强在哪里?你和对手的差异在哪里?营销教科书会告诉你:要做市场的第一进入者;不要进入拥挤的市场;关注竞争者的一举一动:差异性是制胜法宝,一定要跟同行有明显区别。Mike Schultz发现服务公司的人花了很多时间担心和应对其他提供相似服务的公司,于是他在marketingpros.com上发表《不要担心你的竞争对手》(Don\'t Worry About Your Competition,Let Them Worry About You)一文,告诫经营者,忘记教科书的教条,大胆跳进红海。
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