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chuang ye tou zi xiang mu ping jia de xin si lu cong cha yi hua xian dao mo shi dao ji zhong hua xian dao mo shi
Author(s): 
Pages: 49-51
Year: Issue:  3
Journal: China Venture Capital & High-Tech

Abstract: <正> 从科技新趋势中寻找商机 麦可波特(Michael Portor)于1980年出版《竞争策略》一书,提出获得竞争优势的三项“一般性策略”:一、成本领导策略,包括引进自动化以降低成本、产品设计低成本、经验曲线低成本等。二、差异化策略,包括产品质量、产品创新、产品特性、配销通路等建立公司独特性的竞争机制。三、集中化策略,包括市场区隔集中、研发集中、产品线集中等,以集中企业有限的资源
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