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qian xi wo guo can yin lian suo pin pai wei hu
Pages: 83-84
Year: Issue:  2
Journal: Heilongjiang Foreign Economic Relations & Trade

Abstract: 在以品牌为主导的市场竞争中,品牌就是企业的核心竞争力.连锁经营企业纷纷加大品牌的管理力度,提升市场竞争力,然而众多中国连锁餐饮企业忽视了对品牌的维护,出现了盲目扩张、标准化与规范化缺乏、创新缺乏等问题.要采取强化规范化、标准化管理,创建品牌文化,以人为本,完善员工管理制度,依法申请品牌保护等措施才能使我国餐饮连锁品牌发展壮大.
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