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Research on China\'s Export Brand Building
Author(s): 
Pages: 80-82
Year: Issue:  2
Journal: Heilongjiang Foreign Economic Relations & Trade

Abstract: 随着经济全球化进程的不断深入,我国出口商品面临的国际竞争压力越来越大.为了在国际市场竞争中处于有利地位,更好地实施以质取胜战略,推进我国出口品牌建设就显得尤为重要.目前,我国存在品牌产品占出口比重低,出口品牌价值与发达国家相比差距大,品牌建设缺乏后劲等问题.企业应深化品牌意识和自主创新意识;政府应加大扶持力度,创造条件促进出口品牌成长.
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