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ke chi xu chuan bo : xing dong bi yan ci zhong yao
Pages: 53-54
Year: Issue:  23
Journal: Agricultural Technology & Equipment

Abstract:  在一个品牌混杂的市场上,当每个品牌都在试图传播其价值的信息时,差异化的定位尤其可以提升其竞争优势.消费者现在越来越希望晶牌承担环保和社会责任.据2008年5月Havas全球媒体调查报告,在全球范围内,79%的消费者偏好购买对环境负责任的企业的产品.
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