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ming ren ming xing dai yan guang gao de fa lv si kao
Author(s): 
Pages: 82-83
Year: Issue:  6
Journal: Theory Observe

Abstract: 针对当前名人明星代言广告所引发的社会问题和法律问题,从社会层面和法律层面进行了深入分析看,从广告代言人看名人带来的影响,代言人的权利和义务不对等.从广告性质看名人代言的责任,追究代言人的连带责任只是在民事责任范畴.从举证责任看消费维权的难度,无法保证消费者的合法权益.从代言责任看现行法律的缺失,需要进一步完善相关的法律法规.
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