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Study on the Raising and Extension of Enterprise Naming Sponsorship Fund of Higher Vocational Schools
Author(s): HE Jing
Pages: 32-
37
Year: 2009
Issue:
28
Journal: Vocational and Technical Education
Keyword: 高职院校; 企业; 冠名基金; 双赢效应;
Abstract: 借助冠名来吸引企业捐资办学是高职院校一种值得借鉴的办学模式.捐赠者以货币形式出资,学校获得资金投入进一步得到发展;学校出让无形资产,捐赠者扩大自己的影响力,实现双方互惠双赢.为此,高职院校应实施发展战略,打造特色品牌;成立募捐机构,使企业基金筹募常规化;依托产学研平台,深化校企合作;密切校友关系,培育捐赠文化.
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