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Game Analysis of the Relevance between Corporate Social Responsibility and Corporate Performance
Author(s): 
Pages: 101-105
Year: Issue:  4
Journal: Economic Survey

Abstract: 作者从企业社会责任与企业绩效的关系出发,运用博弈论的分析方法,以中国乳制品市场为例,探讨了企业社会责任对企业绩效的影响.研究结果表明:规模不同的企业承担社会责任对企业绩效的影响是不同的,处于行业优势地位的大型企业承担社会责任的短期绩效和长期绩效均大于中小型企业,中小企业选择不承担社会责任的好处远远大干承担社会责任的期望收益.
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