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ji ceng gong shang bu men yin dao qi ye shi shi shang biao pin pai zhan lue yao you zhen dui xing
Pages: 15-16
Year: Issue:  9
Journal: Fujian Tribune(A Economics & Sociology Monthly)

Abstract:  大力推行商标品牌战略是当前各级工商行政管理机关服务企业发展一项重要举措.工商所(分局)作为工商部门最基层的执行者,应立足从职能部门的角度去思考商标权所有人怎样让商标向品牌转变这一话题.笔者认为首先要搞清楚"商标和"品牌"这两个概念,弄清二者的异同点,才能说明这个问题.
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