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mo yin shi jiao xia de mei ti yu yan bian yi xian xiang
Author(s): 
Pages: 58-60
Year: Issue:  12
Journal: Fujian Tribune(A Economics & Sociology Monthly)

Abstract: 模因论兴起于二十世纪后期,它从进化论的角度解释人类文化发展和传承的过程及特征,将文化的发展与基因的复制、传播和变异相比.现代媒体是人类信息沟通的主要工具,隐含着特定的社会和文化内涵,因此媒体语言的变异现象与其所流通的社会和文化环境有着紧密的联系.本文从模因论的角度出发,分析了媒体语言变异的特点和成因,试为媒体语言的变异寻求模因理据解释.
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