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Discussion on Confirm from the Accountancy who Create the Reputation
Author(s): 
Pages: 33-35
Year: Issue:  10
Journal: Xishan Science & Technology

Keyword:  Self-created reputationConfirmationCalculationPublished;
Abstract: Self-created reputation differ from bought reputation outside in formation process,in fact the quality is same alike,can bring the future the economic super-benefits,for the business enterprise.The writer thinks that self-created reputation should be confirmed and calculated,its calculate basis is future current value of the economic super-benefits.Because of the influence of indetermination that future economic benefits flow into and factitiousnesses estimation,although self-created reputation should be confirmed and calculateed,can't be used as an immaterial assets to give reflection in property statement.But its confirmation principles,calculaion the basis should be published in accounting statement remark,and periodically valuated,according to the actual circumstance adjust its value.
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