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Tourism Market Strategies Choice of Zhangjiajie City Based on Niche Theory
Author(s): 
Pages: 562-565
Year: Issue:  5
Journal: Research of Agricultural Modernization

Keyword:  生态位旅游生态位旅游市场张家界市;
Abstract: 从生态位理论角度出发,提出旅游生态位概念,发现旅游生态位是包括旅游资源、旅游市场、旅游服务和旅游环境的多维度概念.以张家界市为例,通过研究其旅游生态位,从旅游市场角度提出旅游生态位扩充、旅游生态位分离和旅游生态位创新等张家界市旅游可持续发展策略.
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