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An Analysis of Linguistic Features of Advertising English
Author(s): SUN Jie
Pages: 114-
116
Year: 2009
Issue:
4
Journal: Journal of Changsha University
Keyword: 广告英语; 词汇; 句法; 修辞; 读者;
Abstract: 广告已成为信息时代人们生活不可或缺的一部分,它是一门浓缩的、综合的、商业性的艺术.广告英语作为一种实用语言,能引发读者对商品的兴趣、刺激读者的购买欲望.广告英语与普通英语在词汇、句法和修辞方面有很大的差异,这些都可从平时随处可见的大量英文广告中看到.
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