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China/Asia On Demand
Journal Articles
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guo ji ying xiao ce lue fen xi
Author(s): 
Pages: 8
Year: Issue:  1
Journal: Enterprise Science And Technology & Development

Abstract: 策略一:产品本土化,广告全球化   针对当地的特定环境对产品进行改头换面,这是企业在全球性营销中使用最频繁的策略之一,其经典使用者是IBM公司.为了满足欧洲市场消费者的需求,IBM公司在个人计算机业务中就推出了20种各不相同的键盘.……
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