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The Characteristics and Functions of Syntax and Rhetoric in Advertising English
Author(s): 
Pages: 68-69
Year: Issue:  6
Journal: Journal of Tangshan Teachers College

Keyword:  广告英语句法特征修辞特征;
Abstract: 广告英语作为一种应用语言,无论从句法还是修辞方面都具有及其明显的特点.从句法上看,广告英语中多使用简单句、祈使句、疑问句、分离句和省略句;从修辞上看,广告英语中更多地使用比喻,双关、拟人和重复.
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