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xie tong ying xiao : tu shu ying xiao chuang xin ce lue
Author(s): 
Pages: 81-83
Year: Issue:  1
Journal: PUBLISHING JOURNAL

Keyword:  协同营销图书营销创新营销模式;
Abstract: 在当前出版发行竞争激烈的情况下,营销创新显得尤为重要,协同营销是赢得竞争优势的创造性手段.本文归纳了图书协同营销的五种主要模式,并指出应当注意的方面.
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