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jiao fu fa xing de kou bei ying xiao
Author(s): 
Pages: 75-77
Year: Issue:  1
Journal: PUBLISHING JOURNAL

Keyword:  教辅口碑营销发行市场;
Abstract: 分析教辅市场现状,提出教辅发行工作中亟需解决的问题;利用口碑营销作为解决问题的突破口,在介绍口碑营销的内涵、特性之后,从理论和实践两方面论述口碑营销在教辅发行中的具体运用.
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