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Interactional Function of Mobile-phone Media
Author(s): 
Pages: 226
Year: Issue:  4
Journal: Hunan Social Sciences

Keyword:  互动手机媒体受众;
Abstract: 互动成就手机媒体,手机媒体是一种真正意义上互动型媒介.本文从受众与编辑、记者之间的互动;受众与新闻事件当事人之间的互动;受众与受众之间的互动;受众与广告主之间的互动这四个方面探讨了如何深入开掘手机媒体的互动功能.
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