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On Brand-name Strategy and Sustainable Development of Private Industrial Enterprises in Hunan Province
Author(s): 
Pages: 84
Year: Issue:  4
Journal: Hunan Social Sciences

Keyword:  湖南民营工业企业名牌战略;
Abstract: 实施名牌战略是湖南民营工业企业增强竞争力的有效手段."新型工业化"形势为湖南民营工业企业实施名牌竞争战略提供了良好的机遇.湖南民营工业企业名牌产品的基础薄弱,主要表现在:大品牌少,产值规模小;名牌产品科技含量低,缺乏核心竞争力;部分中小工业企业对名牌战略存在严重的认识误区.实践上缺乏质量支撑战略、创新战略、资源聚集和规模扩张战略、国际化战略、名牌文化战略等强有力的配套战略.因此,湖南民营工业企业应将重点放在加强上述战略的力度上.
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