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Issue:
Roles in Action of Peak Experiences on the Promotion of Tourism Destination
Author(s):
SI Yan-yu
Pages:
64
-
67
Year:
2009
Issue:
4
Journal:
Journal of Zhengzhou Institute of Aeronautical Industry Management
Keyword:
高峰体验
;
旅游促销
;
主题口号
;
Abstract:
21世纪旅游企业间的竞争不再是简单的资源、信息的竞争,而且还是"注意力"的竞争,广告竞争无疑是一种有效的竞争手段.形象鲜明的主题口号对促销具有不可忽视的作用,只有注重高峰体验在广告内容、创意中的作用,才能达到和实现预期的促销效果,吸引潜在的旅游者.为此旅游企业应该积极推进广告宣传,注重广告创意,突出产品特性,逐步提高旅游目的地的知名度,树立旅游企业形象.
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