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The Traits and Mechanism of Chinese Consumers' Conspicuous Purchase Behavior——An Empirical Research Based on the Perspective of Reference Group
Author(s): 
Pages: 115
Year: Issue:  2
Journal: Economic Survey

Keyword:  参照群体炫耀性购买行为面子意识文化;
Abstract: 炫耀性消费行为包括社会地位展示、人际调节、物质享乐主义和群体归属交流四个维度;对炫耀性消费影响最显著的是面子意识;参照群体中的价值观表达既同物质享乐主义等维度强正相关,还同人际协调和群体归属交流存在弱负相关;信息影响和功利影响都只对基于群体归属交流的炫耀性消费行为发挥作用.
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