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ji yu xiao fei zhe xu qiu bian hua de qi ye wen hua ying xiao yan jiu
Author(s): 
Pages: 116
Year: Issue:  9
Journal: Economic Tribune

Keyword:  文化营销消费者行为高层次需求;
Abstract: 随着生活水平的不断提高,消费者的消费行为体现出越来越注重精神和文化的倾向,文化营销将成为营销策略的发展趋势.本文通过分析文化营销的概念与文化营销产生背景,提出文化营销策略实施的途径.
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