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A Reexamination of"Pvramid":the Development of Apparel Industry with the Changes in Pyramid Structure
Author(s): 
Pages: 38
Year: Issue:  2
Journal: Decoration

Keyword:  市场定位价格定位市场份额需求人群设计含量精神与物质高度决定宽度;
Abstract: 以"金字塔"借喻和示意服装市场定位的结构内容,梳理服装品牌与时装艺术的关系.从而得出:时装艺术发达的国家,不仅拥有世界级别的大师,而且拥有流行趋势的话语权和世界领先的、发达的、高额利润的服装行业.
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