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China Mobile's SWOT for the Olympics
Author(s): 
Pages: 56
Year: Issue:  15
Journal: China's Foreign Trade

Abstract: This is the first time the Olympic Games held in China. The Beijing Olympics are a golden opportunity for Chinese companies to promote their products around the world. On the other hand,it is also a great challenge. Take ChinaMobile, the mobilecommunication partner for the XXIX Olympics, as an example. His marketing performance in this Olympic feast could be analyzed by S.W.O.T.……
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