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hou ao yun ying xiao jia dian qi ye ru he " zai zao sheng ji "?
Author(s): 
Pages: 52
Year: Issue:  20
Journal: Household Appliance Technology

Abstract: 随着奥运圣火徐徐熄灭,"一场真正无与伦比"的北京奥运会完美落幕.  然而奥运会结束后,人们所理解的奥运运动的精神和文化以及营销活动远没结束!对于企业来说,在激情万丈和热火朝天的奥运前和奥运中的营销过后,如何应对后奥运时代,特别是家电企业如何将奥运期间的品牌诉求与奥运后的品牌价值传播进行有机的衔接,将品牌塑造和营销活动贯穿到更远的时间跨度中,实现后奥运时代品牌的可持续发展,是值得家电企业关注的重大课题.尤其是在本届奥运营销做得不好或没做奥运营销的中小家电企业,更应在后奥运时期及时补足功课、"拾遗补缺",再造升级,迎头赶上!……
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