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dui wo guo xian jie duan dian shi guang gao de pi pan xing fan si
Author(s): 
Pages: 271-271
Year: Issue:  8
Journal: TIME EDUCATION

Keyword:  电视广告批判性反思;
Abstract: 作为一种象征表现形式,广告是消费文明的象征语言.广告是从文化现实出发,把商业化对象的信息进行商业化传播.广告无所不在,广告形象的冗余度和戏剧化使广告成为一种对人的感知心理产生轰炸将就的超级媒介.本文将从我国现全阶段电视广告中出现的不良现象进行反思,并追朔问题产生的原因,进而介绍时下社会时现代广告的反映及对我国电视广告未来的展望.
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